Portfolio
AREA15
AREA15 is an immersive entertainment complex that redefines the boundaries of art, technology, and culture. This mind-bending destination offers a unique blend of interactive exhibits, mind-blowing art installations, and thrilling experiences.
Date
February 2024- Present
Goals
The overarching goal was to amplify AREA15’s social presence through immersive, shareable content that captured the essence of each experience. This included launching interactive campaigns, leveraging the latest trends, and engaging the community to boost brand visibility and excitement around AREA15. Turning followers into fans, building buzz, and positioning AREA15 as the top destination for unforgettable experiences.
What I Did
As a Social Media Manager at AREA15, I am responsible for overseeing and executing a comprehensive social media strategy. This involves crafting engaging content, including captivating photography and videography, to showcase the unique experiences and immersive experiences. I also collaborate with photographers, videographers, and influencers to ensure high-quality visual content that resonated with our target audience. Additionally, I develop and implement targeted social media campaigns to drive brand awareness and increase ticket sales. By leveraging data-driven insights, I've optimized our social media strategy to maximize engagement and foster a strong online community.
Results
Through strategic social media management and captivating content, I've elevated AREA15's online presence. By leveraging engaging visuals and compelling storytelling, I've increased brand awareness and fostered a loyal community of followers. By implementing targeted campaigns and utilizing data-driven insights, I drove ticket sales and positioned AREA15 as a premier immersive entertainment destination.
Lost Spirits
Lost Spirits Distillery is an immersive wonderland that blurs the line between fantasy and reality. This surreal destination fuses world-class spirits with avant-garde entertainment, transporting guests through a labyrinth of theatrical tasting rooms, unexpected performances, and dreamlike environments.
Date
August 2021- September 2022
Goals
The goal was to launch and grow Lost Spirits Distillery’s new social presence from the ground up—building intrigue, awareness, and a distinct voice that matched the brand’s surreal, theatrical spirit. With no existing audience, the focus was on creating scroll-stopping content, embracing immersive storytelling, and leveraging curiosity-driven trends to spark organic growth. Every post aimed to transform passive viewers into active fans, driving both digital engagement and real-world visitation.
What I Did
As the Social Media Manager for Lost Spirits Distillery, I led the launch and growth of a brand-new social media presence, building it from the ground up. I developed and executed a strategy that reflected the brand’s immersive, theatrical nature—producing original content that captured the surreal essence of the experience. This included directing on-site photo and video shoots, collaborating with creatives and performers, and curating a visually cohesive feed. I also crafted and scheduled targeted campaigns to generate buzz, increase awareness, and drive visits. Using analytics and performance insights, I continuously refined the approach to grow an engaged audience and bring the magic of Lost Spirits to life online.
Results
I successfully established and grew Lost Spirits Distillery’s digital presence from the ground up, building an audience of over 200,000 followers. By curating immersive, theatrical content and tapping into trend-driven moments, I increased brand visibility and generated strong audience engagement. Targeted campaigns and real-time optimizations led to consistent growth, boosted visitation, and positioned Lost Spirits as one of the most intriguing and unforgettable experiences in Las Vegas.
Hard Rock
Hard Rock is a globally recognized brand known for its fusion of music, entertainment, and hospitality. With iconic locations worldwide, it offers an immersive experience that combines rock 'n' roll heritage, exceptional dining, thrilling entertainment, and a vibrant atmosphere.
Date
December 2022-August 2023
The objective was to strategically manage and elevate The Mirage's social media presence, leveraging engaging content, targeted campaigns, and data-driven insights to boost brand visibility, foster meaningful engagement, and achieve tangible business results in the competitive hospitality market.
Goals
What I Did
As a Social Media Coordinator for Hard Rock/The Mirage, I played a pivotal role in managing a wide range of responsibilities. This included capturing captivating event photography and videography, conducting professional photo and video editing, creating visually appealing graphic designs, crafting engaging copywriting, and developing monthly social media calendars to ensure a consistent and successful online presence.
Results
The Mirage experienced a significant turnaround in brand perception and online sentiment. Despite initial negativity during the brand takeover, strategic social media management and compelling content creation led to a substantial increase in followers and a vibrant online community. The successful execution of the social media strategy enhanced The Mirage's brand image and visibility in the competitive Las Vegas hospitality market.
Sheraton Gateway
The Sheraton Gateway Hotel at LAX is a convenient and sophisticated airport hotel, offering modern amenities and stylish accommodations for a seamless stay near
Los Angeles International Airport.
Date
September 2022-August 2023
Goals
Enhance brand visibility, drive engagement, and promote Sheraton Gateway at LAX as a premier choice for travelers through compelling content and effective social media strategies.
What I Did
As a Social Media Coordinator for Sheraton Gateway, I spearheaded various aspects of the social media strategy. This encompassed creating compelling videos, graphics, and sourcing user-generated content (UGC) to highlight the hotel's unique offerings. Additionally, I curated content calendars to ensure a consistent and engaging social media presence, driving brand visibility and fostering guest engagement.
Results
Successful social media coordination for Sheraton Gateway led to increased brand visibility, enhanced guest engagement, and a growing social media following. Engaging videos, graphics, and user-generated content (UGC) showcased the hotel authentically, while curated content calendars ensured a consistent online presence, establishing Sheraton Gateway as a top choice for travelers near LAX.
Hayes Mansion
Hayes Mansion in San Jose is a historic
and elegant retreat, offering a charming ambiance, modern amenities, and
impeccable service for a memorable stay.
Date
September 2022- August 2023
Goals
Elevate brand visibility, foster engagement, and position Hayes Mansion as a premier retreat through compelling content and effective social media strategies.
What I Did
I created captivating videos, stunning graphics, and curated content calendars, resulting in enhanced brand visibility, increased guest engagement, and a growing social media following.
Results
With a focus on enhancing brand visibility, driving guest engagement, and cultivating a growing social media following, the results were a heightened online presence and increased recognition for Hayes Mansion.
Brookelynn Rose Music
Brookelynn Rose Music is an up-and-coming musician making waves in the country and rock scene in Las Vegas.
Date
Summer 2022
Goals
Capture compelling visuals and behind-the-scenes moments to support the successful launch of Brookelynn Rose's singles, enhancing brand visibility, generating excitement, and engaging fans through authentic imagery that reflects the artist's unique style and musical journey.
What I Did
I captured compelling visuals and behind-the-scenes moments for Brookelyn Rose's singles. By leveraging my photography skills, I created authentic imagery that reflected Brookelyn's unique style and musical journey.
Results
My visual content creation yielded exceptional outcomes, with one of my photographs chosen as the album cover. The captivating visuals and behind-the-scenes imagery successfully enhanced brand visibility, generated excitement, and engaged fans, contributing to increased fan engagement and heightened recognition (12k listeners currently) for Brookelyn Rose Music.